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Privacy Policy

Effective Date: July 18, 2026

Welcome to the privacy policy of DEPORTES MORALES S.A. de C.V. (“we”, “us”, or “our”), the operator of the e-commerce website www.deportesmorales.com. As a team of fitness enthusiasts and engineers with over 6 years of experience crafting premium home fitness gear, we are fully committed to protecting the personal data and privacy rights of every user who visits our platform, browses our mini fitness tools, makes a purchase, or interacts with our services in any capacity. This Privacy Policy is designed to transparently explain how we collect, use, store, share, and safeguard your personal information, aligning with global data protection standards and our core mission of making professional, space-saving workout tools accessible to every household across our 20+ served countries. By accessing or using our website, you acknowledge that you have read, understood, and agreed to all the terms outlined in this policy. If you do not agree with any part of this policy, we kindly advise you to discontinue using our platform immediately.

1. Information We Collect From You

We only collect information that is necessary to deliver a seamless, secure, and personalized e-commerce experience for our users, including both voluntarily provided data and automatically gathered information when you interact with [www.deportesmorales.com].

1.1 Information You Provide Voluntarily

This category covers all data you actively share with us when you use our platform’s core features:

  • ‌Account Registration Data‌: When you create an account on our website to track orders, save favorite workout gear, or access exclusive member discounts, we collect your full name, valid email address, unique username, and a secure password of your choosing.
  • ‌Order and Transaction Data‌: When you make a purchase of our hot new workout tools and top-rated mini fitness gear picks, we require your full shipping address, billing address, contact phone number, payment method details (processed securely through PCI DSS compliant third-party payment gateways), and order specific information including the products you select, quantity, purchase amount, and custom preferences you note for your order.
  • ‌Customer Support and Communication Data‌: When you reach out to us via our official contact email mmistyq@deportesmorales.com, submit a feedback form, or participate in our fitness community surveys, we collect the content of your messages, your contact information to respond to your inquiries, and any additional personal details you choose to share with us to help resolve your concerns effectively.
  • ‌Marketing Preference Data‌: If you sign up for our newsletter to get updates on new product launches, limited-time promotions for our compact full-pump fitness tools, and home training tips, we store your email address and your selected preferences for marketing communications so we can send you only content that matches your interests.

1.2 Information We Collect Automatically

To optimize our website performance, prevent fraud, and improve your browsing experience, we automatically collect certain technical data when you access our platform:

  • ‌Device and Access Log Data‌: This includes your IP address, browser type and version, operating system, device model, unique device identifiers, time zone setting, and the timestamps of your visits to different pages on [www.deportesmorales.com].
  • ‌Browsing Behavior Data‌: We track information about the pages you view, the links you click, the products you add to your cart or wishlist, the duration of your visit on our site, and the navigation paths you take to help us understand which of our mini fitness tools are most popular with our users.
  • ‌Cookie and Similar Tracking Technologies Data‌: We use first-party cookies, web beacons, and local storage technologies to remember your login status, save your cart contents between browsing sessions, personalize product recommendations, and analyze website traffic patterns. You can adjust your browser settings to disable cookies at any time, but this may limit certain functional features of our website.

2. How We Use Your Personal Information

We strictly use your collected information only for lawful, specified purposes that are directly related to operating our e-commerce platform and delivering high-quality home fitness gear services to you, and we never repurpose your data for uses that are not outlined in this policy without your explicit additional consent:

  1. ‌Order Fulfillment and Transaction Processing‌: We use your order, shipping, and payment data to process your purchases, arrange delivery of your selected workout tools, send you order confirmation and shipping tracking updates, and resolve any payment-related issues that may arise during your transaction. For our users across 20+ countries we serve, this information also helps us coordinate with international logistics partners to ensure your compact fitness tools arrive at your doorstep safely and on time.
  2. ‌Platform Functionality Maintenance and Optimization‌: The technical browsing and device data we collect helps us troubleshoot website errors, fix broken pages, optimize load speed for different devices and regions, and continuously improve the usability of [www.deportesmorales.com] to make home training exploration easier and more fun for every visitor.
  3. ‌Personalization of User Experience‌: We analyze your browsing history and product preference data to recommend relevant Hottest Picks of mini fitness gear that match your fitness goals, show you localized product descriptions and pricing that align with your region, and save your custom settings so you do not have to re-enter information every time you return to our site.
  4. ‌Customer Support and Post-Sales Service‌: We use your contact information and the content of your support inquiries to respond to your questions, address product after-sales issues for your purchased home fitness gear, process return or exchange requests, and ensure every user gets the full support they need to get the most value out of our products. Our team is based at our address Calzada Ermita Iztapalapa No. 1378, Barrio San Pablo, Iztapalapa, Ciudad de México, México, and you can also reach our support team via the contact phone number +52 55 5646 6953‌ for urgent issues.
  5. ‌Security and Fraud Prevention‌: We use IP data, device identifiers, and transaction pattern information to detect unauthorized access to user accounts, identify fraudulent payment activities, protect our platform from cyberattacks, and safeguard all our users’ personal and financial information from unauthorized disclosure.
  6. ‌Marketing and Promotional Communications (With Your Consent)‌: If you have opted in to receive our marketing emails, we will send you updates on new product launches of our hot new workout tools, exclusive limited-time discounts, free home training tutorials, and community event announcements. You can unsubscribe from these marketing communications at any time by clicking the “unsubscribe” link at the bottom of any marketing email we send, or by sending an unsubscribe request to mmistyq@deportesmorales.com.
  7. ‌Legal Compliance and Regulatory Obligations‌: We may process your personal information when it is required to comply with applicable Mexican data protection laws, international cross-border e-commerce regulations, court orders, or other legal requests we are bound to follow.

3. Sharing of Your Personal Information

We do not sell, rent, or trade your personal information to any third parties for their independent marketing purposes under any circumstances. We only share your data with strictly vetted third parties when it is absolutely necessary to deliver our services to you, under binding data protection agreements that require those parties to safeguard your information to the same standard we maintain:

  • ‌Trusted Service Providers‌: We share necessary data with our carefully selected logistics partners, PCI-compliant payment processors, website hosting providers, cloud storage vendors, and email service providers, all of whom perform critical functions to support our e-commerce operations. These third parties are only permitted to access your personal information to complete their assigned tasks for us, and are prohibited from using your data for any other unrelated purposes.
  • ‌Cross-Border Data Transfers‌: As a supplier serving users across 20+ countries, some of our service providers may process your data in jurisdictions outside of Mexico, including countries in North America, Europe, and Asia. In all such cases, we ensure that appropriate safeguards are implemented to protect your personal information, including using standard contractual clauses approved by relevant data protection authorities, and verifying that the receiving party maintains a level of data protection comparable to the standards required in Mexico.
  • ‌Legal or Business Transfer Scenarios‌: We may disclose your personal information if required by law, or if we believe in good faith that disclosure is necessary to protect our rights, protect the safety of our users or the public, comply with a judicial proceeding, court order, or legal request. In the event of a merger, acquisition, or sale of all or part of our business assets, your personal information will be transferred to the successor entity, which will continue to be bound by the terms of this Privacy Policy, and you will be notified of the change in ownership via a prominent announcement on our website.

4. Data Security and Data Retention

At DEPORTES MORALES, the security of your personal data is one of our top priorities, and we have implemented comprehensive technical, administrative, and physical security measures to protect your information from unauthorized access, alteration, disclosure, or destruction:

  • All sensitive data including payment information and account passwords are encrypted using industry-standard 256-bit SSL encryption during transmission and storage. Our internal teams are trained regularly on data protection best practices, and access to user personal information is restricted to only authorized employees who need to access the data to perform their job duties. We conduct regular security audits and penetration testing to identify and resolve potential vulnerabilities in our website systems before they can be exploited.

We retain your personal information only for as long as it is necessary to fulfill the purposes for which we collected it, as outlined in this policy. Specifically:

  • We retain order and transaction data for a minimum of 10 years to comply with Mexican tax and commercial regulatory requirements, and to handle any potential warranty or after-sales claims for our fitness gear products.
  • If you maintain an active account on our website, we store your account information for the full duration of your account activity, and we will permanently delete all your personal data within 30 days of you submitting a request to delete your account.
  • For users who have signed up for our marketing newsletter but do not have an active purchase history with us, we retain your email address only until you opt out of marketing communications, after which we will remove your contact information from our marketing list immediately.

5. Your Data Privacy Rights

Depending on your jurisdiction of residence, you may have a range of legally protected rights related to your personal information, all of which we are fully committed to facilitating without any excessive fees or unnecessary barriers:

  1. ‌Right to Access‌: You have the right to request a copy of all the personal information we hold about you, including details of how we have processed and shared your data.
  2. ‌Right to Rectification‌: If you find that any of the personal information we hold about you is inaccurate or incomplete, you can submit a request to us, and we will correct or update the data within 7 business days.
  3. ‌Right to Erasure (“Right to be Forgotten”)‌: You can request that we delete all your personal information from our systems, as long as there is no remaining legal obligation we are required to retain the data to fulfill. We will process your request and confirm the completion of deletion within 30 days, unless there are exceptional circumstances.
  4. ‌Right to Restriction of Processing‌: You have the right to request that we temporarily pause processing of your personal information in scenarios including when you contest the accuracy of the data, when our processing of the data is unlawful, or when you no longer need the data but we require it to defend legal claims.
  5. ‌Right to Data Portability‌: You can request to receive your personal information in a structured, commonly used, machine-readable format, or request that we transfer the data directly to another data controller where technically feasible.
  6. ‌Right to Object‌: You have the right to object to our processing of your personal information for marketing purposes at any time, for free. You can also object to processing that we claim is based on our legitimate interests, and we will stop processing your data unless we can demonstrate compelling legitimate grounds that override your rights, freedoms, and interests.

To exercise any of these rights, you can submit your request by sending an email to our dedicated data protection team at mmistyq@deportesmorales.com, or send a written request to our physical address Calzada Ermita Iztapalapa No. 1378, Barrio San Pablo, Iztapalapa, Ciudad de México, México. We may ask you to provide a valid form of identity verification to confirm your identity before processing your request, to prevent unauthorized third parties from accessing or modifying your personal data. We will respond to all valid requests within the timeframe required by applicable local data protection laws, and we will never charge you a fee for exercising your rights unless your request is manifestly repetitive, excessive, or unfounded. If you are not satisfied with our response to your privacy request, you also have the right to submit a complaint to the relevant data protection supervisory authority in your country of residence.

6. Updates to This Privacy Policy

We may periodically update this Privacy Policy to reflect changes in our business operations, new regulatory requirements, or new features we launch on our [www.deportesmorales.com] e-commerce website. Whenever we make material changes to this policy, we will update the “Effective Date” at the top of this document, and post a prominent notification on the homepage of our website at least 10 days before the new changes go into effect, to give you sufficient time to review the updated terms. Your continued use of our website after the effective date of the updated Privacy Policy will be considered as your acceptance of the revised terms. We strongly recommend that you review this page periodically to stay informed of the latest practices we have implemented to protect your privacy.

7. Contact Information for Privacy Inquiries

If you have any questions, concerns, or additional inquiries about this Privacy Policy, our data processing practices, or how we protect your personal information, you can contact our data protection team through the following channels:

  • Official Contact Email: mmistyq@deportesmorales.com
  • Physical Mailing Address: Calzada Ermita Iztapalapa No. 1378, Barrio San Pablo, Iztapalapa, Ciudad de México, México
  • Contact Phone Number: +52 55 5646 6953‌

As a trusted supplier of premium home fitness gear serving users across 20+ countries, DEPORTES MORALES S.A. de C.V. always treats your privacy as a core priority alongside delivering high-quality, compact, easy-to-use mini fitness tools that make home training easy and fun for every household. We are dedicated to building long-term trust with every one of our users through full transparency and rigorous protection of your personal data.